5. Mobile Marketing
Want to send a personal message to your market en masse straight into their pocket where ever they may be?
Mobile Marketing campaigns have been rolling out now for close to 20 years believe it or not, though they are still relatively new for most business operators. SMS marketing is the best known type of campaign and it works very well in the right situation.
It doesn't cost much to send an SMS, and all you need is the users mobile number. An SMS is a personal message, with users receiving one of the understanding that the message is specifically for them, and you can prompt direct and immediate action if users are out and about.
All of these things combine to create some very interesting potential opportunities for business. Add a mobile website design into the mix, and you can really start to provide your users with a very accessible offer.
There are a range of mobile marketing opportunities out there that will suit a particular businesss and offer.
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GOOGLE"S GONE MOBILE
In case you have not noticed you can dial up Google on your mobile phone and search just like you would online. When the results are displayed if the website has a mobile version the Google results show a little mobile phone icon next to the website link. Mobile marketing is as much about search optimisation as online is, and you need to get a mobile version of your website ready for users searching via their handsets. The figures show more than 800,000 searches via mobile in Australia and climbing as the usability of the handsets improve.
COLLECT USERS MOBILE NUMBERS
Online one of the best things you can do is collect users names and emails so that you can communicate with people once they are off your website. Think about where people are online. They are in the search engines, they are on websites, they are on mobile devices, and they are in email programs. Once they have left your website you can contact them again via the email. Now let's throw the mobile phone into the mix. Name, email, and mobile number if you can. This way you have options on how to re-connect with users once they are off your website into three of the most common places users will be online.
SMS MARKETING
Once you have the mobile phone number you can roll out a mobile marketing campaign to either drive people to an offer, your website, and or to take action on an SMS message. Remember the SMS you send will almost surely get opened by the person, as opposed to email which may or may not go into your junk folder. There is no SMS junk folder! There are a few vendors out there who can take care of the send for you, and just like any other campaign you roll out there needs to be a strategy underlininig what you do and want to achieve.
MOBILE MARKETING TECHNOLOGIES
There are a range of mobile marketing technologies including bluetooth proximity marketing. Bluetooth can be used to send messages and or content to people who walk past and within range of the bluetooth transmission. Transmitters can also be left in place for people to find after hours, and are being used in all sorts of industries and markets. Walking past the house you may want to buy and the real estate agent is nowhere to be seen? No problems, just take out your mobile phone and download the video walk through of the house the estate agent left imbedded in the letter box. Drive people into stores or simply interact with them via content delivery, the skies the limit here to the applications, but this is still marketing. Effectively communicate and drive an action towards a return.
Every MOBILE MARKETING campaign and strategy should be tailored to suit the goals of each individual business. For help with your mobile marketing please
You have a business website designed by online marketing specialists, setup to convert users to your business goals, and make you money. You have a steady stream of paid and free traffic consumers to your website that is generating a return, and which will grow as your organic rankings improve. And now you have extended reach and accessibility to users on the go via their mobile handset and your mobile website design. You topped that off with a targeted SMS marketing campaign to drive users back to your offer on the fly.
Now it's time to test and optimise for even greater returns...
STEP SIX